JOIN 1,000+ POINTS OF SALE ACROSS EUROPE
Sell The Most Unique
Natural Dog Supplements Customers Come Back For
✓ €20 welcome credit: On your first wholesale order
✓ Start with just 5 jars: Under €90 incl. shipping, free express shipping from 10 jars
✓ Capture existing demand: Our strong DTC sales in 40+ countries send dog owners looking for Tipaw in stores
✓ Full marketing support: Digital assets ready to use, premium leaflets in every order
✓ Sell-Through Guarantee: You don't sell within 6 months, we buy it back
Free account · Approved within 24h
Discover Our Products
- 100% natural dog supplements in the form of easy-to-give soft chews dogs actually enjoy.
- A focused range of 6 supplements targeting the most common recurring dog health concerns.
- Premium recycled paper packaging designed to stand out on shelves.
- Long 2-year shelf life, eliminating stock risk.
- A premium educational leaflet with every jar, included at no cost, so your customers know exactly how to use the products.
Free account · Approved within 24h
Why Do Resale Partners Want These Products?
- Every dog owner faces recurring problems like itching, bad breath, anxiety, digestive issues or mobility decline.
- Very few brands currently offer natural solutions that genuinely stand out and deliver visible results.
- You are not competing with dozens of nearby stores on price.
- We selectively open partnerships by region to avoid oversaturation and protect long-term partner growth.
- High margins. Recurring demand. Small shelf footprint. Products solving problems dog owners face every single day.
Free account · Approved within 24h
Why Wholesale Partners Choose Tipaw?
- ✓ High Repeat Purchases: Daily-use products solving recurring problems.
- ✓ Strong Margins: Premium and 100% natural positioning with healthy retailer/distributor economics.
- ✓ Small Shelf Footprint: Easy to add without sacrificing space.
- ✓ Premium Shelf Appeal: Unique recycled paper packaging that stands out.
- ✓ Proven Customer Demand: Already selling DTC across 40+ countries.
- ✓ Digital Marketing Kit Included: Product photos, social media creatives and product content, ready to use.
- ✓ Premium Leaflets in Every Order: Educational leaflets for your customers, on us.
- ✓ Low Entry, Fast Delivery: From 5 jars, shipped within 24 business hours, free FedEx Express from 10 jars.
- ✓ Sell-Through Guarantee: Zero launch risk for selected partners.
Free account · Approved within 24h
Resale Partner Availability
- Most regions are still open. We are looking for one partner per area so partners are not competing with nearby retailers carrying the same products.
- Once your region is taken, it is taken. Create your free account to check if your area is still available.
Free account · Approved within 24h
Loved by Wholesale Partners...
...and Over 3,200 Reviews!
Frequently Asked Questions
Yes. Every new wholesale account receives €20 store credit, valid for 7 days after approval and usable on your first order at checkout (tick "Apply store credit").
- Create your free wholesale account through our short form.
- Once your business is approved (24 business hours), you receive access to your wholesale portal and your €20 welcome credit.
- Order whenever you want: wholesale prices, free shipping and free jars apply automatically.
- Orders are paid upfront with the usual payment methods (cards, PayPal, iDEAL, Klarna…), and you receive an invoice issued with your VAT number.
We are expanding across whole continental Europe, including but not limited to Belgium, Luxembourg, Germany, Switzerland, the Netherlands, France, UK, Italy, Spain, Portugal, Greece, Cyprus, Ireland, Czech Republic, Latvia, Lithuania, Estonia, Slovakia, Slovenia, Poland, Hungary, Bulgaria and Ukraine. We are also open to the Middle East, Asia and the Americas. If your country is not on the list, create your account anyway. We're growing fast.
Just 5 jars, mixed freely across our 6 natural supplements: under €90 incl. shipping.
Not sure what to stock? Once your wholesale account is approved, you can use our Recommended Product Mix, proven across 40+ countries.
The more you order, the more you get:
- Free FedEx Express shipping from 10 jars.
- Free jars from 20 jars.
Higher volumes or distribution? Get in touch and we'll discuss the best setup for your business.
Our natural supplements are easy-to-give soft chews dogs actually enjoy. Daily dosage instructions are printed on every package.
Wholesale prices are reserved for approved partners: once your account is approved, you see them directly in your wholesale portal, with €20 welcome credit on your first order.
Our wholesale pricing is built to give retailers and distributors healthy margins against the recommended retail price of €36.00 incl. VAT per jar.
Free FedEx Express shipping from 10 jars, and free jars with volume (from 20 jars).
For higher volumes or distribution, we offer our best rates and 1-to-1 support.
At the moment, we do not offer free samples.
But you can start with just 5 jars, under €90 incl. shipping, which makes testing the products in your store easy.
Yes. We support our partners with both digital and in-store marketing materials, to guarantee a smooth launch:
- For online sales: proven digital assets such as product photography, social media creatives and product content.
- For physical retail: a premium information leaflet with every jar, at no extra cost, plus ready-to-use store display designs that can be produced locally to support in-store visibility and sales.
All digital assets are available as soon as your account is approved.
We ship from our warehouse in the Netherlands (EU) with FedEx Express.
Orders ship within 24 business hours and are delivered within 1–5 business days across Europe, with DDP shipping available for most destinations.
Shipping is free from 10 jars.
For higher-volume orders, shipments can also be prepared for pickup by your own transporter or logistics partner.
Based on the experience of our existing retail partners, we are highly confident in the sell-through potential of our products. This is why we offer a fully risk-free launch guarantee. On average, new partners place their second order within 6 weeks of their first.
If the products do not sell within 6 months, we buy back your remaining stock at the original purchase price. Zero launch risk.
Yes, potentially. We open partnerships selectively by region to avoid oversaturation and protect partner growth.
We are always happy to discuss exclusivity opportunities with partners showing strong and growing recurring sales volume, creating a clear long-term advantage for both sides.
Create your free account to check availability in your area.
Tipaw is a Belgian company, but our warehouse is in the Netherlands, so wholesale orders are invoiced with our Dutch VAT number.
EU businesses outside the Netherlands with a valid VAT number are invoiced at 0% VAT (intra-EU reverse charge).
Businesses outside the EU are invoiced without VAT, as exports.
No. We only sell Tipaw-branded products, so you benefit from the demand our brand already generates with dog owners across 40+ countries.
A Note From The Expansion Team
If you're reading this, you probably run a pet-related business and are constantly looking for products that actually move.
Not just another industrial snack with plastic packaging and empty promises.
But something customers genuinely come back for.
After more than 10 years in the dog industry with the Tipaw brand, we developed our own proprietary formulas here in Belgium alongside experienced dog nutritionists.
We focus on 100% natural ingredients and simple, effective formulas that dog owners can easily understand, give, and reorder month after month thanks to visible results.
Today, more than 100,000 dog owners across 40+ countries have used Tipaw products.
And the reason retail and distribution partners enjoy working with us is simple:
The products solve clear problems, customers see visible results, and they come back.
We are now expanding with a limited number of retail and distribution partners across Europe.
But we are not looking to work with everyone.
We want partners who understand their market, care about the products they carry, and are serious about building a long-term opportunity together.
In return, we offer:
- Protected regional positioning
- Strong repeat-purchase potential
- Marketing and sales support
- A €20 welcome credit on your first order
- Premium educational leaflets in every order
- And a simple guarantee:
If the products do not sell within 6 months, we buy back your remaining stock at the original purchase price.
If this sounds like an opportunity worth exploring, create your wholesale account and let's see if there's a fit.
